For centuries glass has been manufactured in the Stourbridge area, reputedly started in the 17th century by French glassmakers from the Lorraine region. They were attracted to the area by the rich natural resources of coal and fireclay for lining furnaces, making it the perfect location for the industry. Stourbridge Glass is recognised as amongst the finest in the world and has been used countless times as gifts for royalty and visiting dignitaries to the UK.
Glassblowing is a glassforming technique that involves inflating molten glass into a bubble (or parison) with the aid of a blowpipe (or blow tube). This method held a pre-eminent position in glassforming ever since its introduction in the middle of the 1st century BC until the late 19th century, and is still widely used nowadays as a glassforming technique, especially for artistic purposes.
The identity solution includes a delicate serif typeface to translate the years of experience and craft that the company offers as well a warm gold to evoke prestige and quality. A set of shapes have been created to represent the products that are made by Stourbridge Glassworks, together with a selection of gradients inspired by the way light shines through glass. The logo incorporates the glass blowing tubes used in glassforming, extending the letter 'T' to 'D' in the name Stourbridge.