A branding and identity project for a cafe serving brunch and more in the vibrant town of South Park, Hastings. The cafe strives to give a retro classic feel with a modern twist and has bundles of personality to show off. A branding solution was required to capture the identity & feel of the owners vision of brunch with class.
A logotype has been created that combines a sans-serif bold font with a script type to portray the elegance & desired aesthetic of the cafe. A combination of colours were carefully selected to create a distinctive, exciting and friendly appearance whilst also remaining classic. The electric blue & orange have been inspired by retro cafe looks and have been contrasted with a pastel purple to maintain the elegance of the brand.
The type faces create a good amount of contrast to spark intrigue and show off the personality in menu designs, marketing materials & social media.