As.sem.bly aims to give stories a voice, share them, spread them, be a vessel that stories use to connect with people - all people

Our "how" isn't about the mechanics by which stories are told, but more about engaging, thought-provoking content + curated experiential events.  

The branding has been created to be the vessel that showcases the story being told. The square shape acts as an anchor for the brand and everything stems from this. We wanted to keep things simple so that the main focus is on the content or person presenting. 

A colour palette has been selected to reflect the principles of the brand: uplifting, vibrant, representative, spotlight and engaging. We wanted to create a modern, fresh, media vibe to the brand so selected the graphic elements paired with the type and colour to create a strong identity that translates across demographics. The visuals needed to work across digital and print media, particularly at live events.

The typography and the way that it interacts with the user and content is essential in keeping the visual of the brand cohesive. Used in the right situations it can be clear and precise as well as playful, modern and edgy to suit the feeling of the information being presented.

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