The Frog & Wicket
A charming gastro pub with bags of personality is opening it's doors in the South of London. The branding and identity has been created to reflect the professional, cheeky and quality driven pub/restaurant family run business; with a nod to old pub styles and a modern fresh feel.
A bespoke typographic logo and layout has been used across the branding to create connection and interest from signage to menus. We wanted to create a connected feeling to the letters emulating the family connection in the business and closeness of the pub feel. The typography aims to show the personality and character of the restaurant by using multiple weights to draw in the attention of the customer. A timeless rich green & ochre colour scheme has been used to create contrast and intrigue, which combined with a range of different textures, creates multiple visual layers to this brand.