Olympia - an estate agents specialising in Greek villas and apartments. Finding customers their dream villa or holiday home is what Olympia specialise in, with a vast portfolio fo clients and homes, they pride themselves on finding the perfect place for anyone. The brand required a fresh vibrant feel with a flexible design that can be transferred to various stationary collateral as well as sales marketing suites.
The logo has been conceptualised and inspired by the labyrinth myth in greek mythology and is a metaphor for the estate agents helping the buyer to navigate their way through homes to find the 'right one' based on their expertise. A strong elegant mark has been created that can be used on large and small scales without losing visibility. Mimicking the pathways of the labyrinth the logo aims to capture the attention and make an impression. The palette is inspired from the blue hues of the greek architecture and crystal clear waters. Using Trajan Pro for the logotype helps to reinforce the greek/roman roots of this company as well as allow for roman glyphs to be used in place of the letter 'A' in the name; removing the crossbar.