OLYMPIA / Branding & Visual Identity
A branding design for Olympia - an estate agents specialising in Greek villas and apartments. The brand required a fresh vibrant feel with a flexible design that can be transferred to various stationary collateral as well as sales marketing suites.
The logo has been conceptualised and inspired by the labyrinth myth in greek mythology and is a metaphor for the estate agents helping the buyer to navigate their way through homes to find the 'right one' based on their expertise. A strong mark has been created that can be used on large and small scales without losing visibility. The palette is inspired from the blue hues of the greek architecture and crystal clear waters. Using Trajan Pro for the logotype helps to reinforce the greek/roman roots of this company as well as allow for roman glyphs to be used on the letter 'A' in the name; removing the crossbar.
In Greek mythology, the Labyrinth (Ancient Greek: Λαβύρινθος labúrinthos) was an elaborate, confusing structure designed and built by the legendary artificer Daedalus for King Minos of Crete at Knossos.