GREENKEEPER UK / Branding & Platform Visualisation

Greenkeeper is an online tool, developed to support investors and managers of urban green infrastructure.

To significantly advance the, often formulaic, space standards-based approach, the tool utilises and interprets big data and advanced emerging research, to model the environmental, economic and social ‘value’ of green infrastructure. It can identify the complete value of a single green space, or review a portfolio. It can even provide an understanding of the value within of a city-wide green infrastructure network.

But here’s the even cleverer bit. Using the model developed, Greenkeeper can then help you model and fully assess the impact an intervention may have on this value. What is the benefit of a modification or extension? What is the complete value of a new proposal? By interpreting and applying big data and emerging research, we can make more informed investment and management decisions. We can therefore ensure urban green infrastructure fully supports and enhances urban life for everyone.

Branding
The branding for Greenkeeper has been developed to represent the data visualisation that the tool utilises. A flexible and robust identity, the Brand uses a variety of colours as it has to be applied to numerous materials including infographics, web, stationary, academic reports and more. Establishing the Greenkeeper brand and its online presence in particular is a key component in ensuring we deliver an effective, easy to use tool for everyone, that can convey the approach and process but also build trust in the results.

As part of the Barton Willmore Graphic Communications team we have developed the brand, logo and visual language assets. My role has also been to create a mockup visual of the platform and how the user interacts with it as well as applying it to stationary, creating the website, presentations, creating infographics & promotional materials.

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