Devon Advanced Motorcyclists
Every biker’s journey is different! A new rider fresh faced and raring to go, a returning rider who is a little rusty or the experienced rider who wants the extra edge. But like you, all of them are passionate about bikes and believe improving their riding matters.
Safe and skilful riding does not happen by chance and DAM’s aim is to improve road safety by providing high quality advanced motorcycle training. Our training is in a relaxed one to one atmosphere designed to build confidence and skills.
A solution has been developed to deliver a set of elements that can be combined and used throughout various aspects of the brand. A logo mark has been created using negative space of a motorcyclist as well as a logotype and sub mark which work together or as separate elements. The colour palette has been chosen to sit alongside 'IAM Roadsmart' a partnering company that work with DAM to provide road safety amongst its members.