Devon Advanced Motorcyclists
Every biker’s journey is different! A new rider fresh faced and raring to go, a returning rider who is a little rusty or the experienced rider who wants the extra edge. But like you, all of them are passionate about bikes and believe improving their riding matters.​
Safe and skilful riding does not happen by chance and DAM’s aim is to improve road safety by providing high quality advanced motorcycle training. Our training is in a relaxed one to one atmosphere designed to build confidence and skills.
The Identity
A solution has been developed to deliver a set of elements that can be combined and used throughout various aspects of the brand. A logo mark has been created using negative space of a motorcyclist as well as a logotype and sub mark which work together or as separate elements. The colour palette has been chosen to sit alongside 'IAM Roadsmart' a partnering company that work with DAM to provide road safety amongst its members.
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