CONSERVA

A branding & Identity design for Conserva - a new eco-tech company researching into zero carbon emissions.

WHY?
Climate change poses catastrophic risks with uncertain timeframes.
Renewable energy technologies are responding well but they remain too expensive and so their impact on carbon emissions is slow.
Consumers are concerned about climate change but they continue to choose more affordable electricity generated from fossil fuels.
Conservas mission is to continue to deliver & progress the way in which consumers use and monitor their energy consumption.

BRAND
The brand created draws upon the organic forms of leaves whilst creating a bold, simple and modern form. The logo can be used to create patterns throughout the branding and the voice is clear, sleek and impactful. Colours used reflect the eco forward thinking ethos of the brand using a dark blue for innovation and a vibrant green to contrast. 

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