MY LOGO DESIGN PROCESS
When thinking about logo design it can be a big step to starting your business off on the right track. I’ve outlined my step-by-step logo design process so you know what to expect when deciding to create that with me.
1. Client Approaches me with design problem or needing a logo created for their business
2. Initial Questions are asked and Design Terms are sent to client so they are aware of the working relationship should they wish to move forward
This is a very important step for both myself and the client as this sets out how the project will run and what each of us should expect from one another during the process. It’s a collaboration and we both want it to be a harmonious venture!
3. Logo design questionnaire is provided to client for answers
Answering my detailed questionnaire is one of the first initial opportunities I get to understand exactly what it is you are looking for and what you intend to use it for. From this, I can decide how best to approach your logo design solution.
4. I provide a fee that will reflect the work needed to achieve what the client is looking for from the questionnaire answers
A vital step in moving forwards for both client and designer.
5. If client confirms, I draft up a brief to work to that sets out what will be achieved during this process. A contract is sent and 50% deposit is paid
Setting a solid brief for both sides to refer to and work towards is essential. This is the thing that I’ll use a guiding compass throughout my design process and will look to use it to support my decision making. It is also a chance for the client to get some clarity on the idea that they are trying to communicate to me and give themselves some clarity on what they want.
6. I begin working on initial logo draft concepts
Now that we have all the foundations covered I can get to working up some initial logo concepts based on all the information that we have communicated with one another thus far. I’ll look to begin on brainstorming, creating mood boards, researching, checking out competitor logos in the same field and sketch out many different iterations.
Once I have a few concepts together I’ll take these into Adobe Illustrator and create some initial logo draft concepts. Initial logo concepts are provided in black and white for the client’s feedback.
7. Client picks two design ideas to take forward for further concepts
Once you receive the initial logo concepts, this is your chance to pick out all the things you like or dislike about the various ones provided. All feedback is useful at this stage to start steering towards that logo you’ve been looking for.
*TIP: Comment on form, layout, colour and fonts as well as anything else that you may feel or have an idea about.
8. I will then provide further concepts in a similar style to those the client has chosen. They then narrow this down to one idea.
I will revise the designs the client has chosen and look at the feedback provided to provide the best steps forward. I will work hard to accommodate the amends and loom to create something that hopefully reflects this in the design adjustments.
*TIP: This stage can be as short or as long as the agreed amount of revisions in the contract set out at the start of the project. If further amends are required that surpass this amount, a new proposal will be formed and fee to account for this.
9. Further revisions are made and colour is explored
Now that we have taken it down to one idea, I’ll begin to explore colour palettes and we will work together to get the colours to something you are happy with.
10. Client picks final logo design
Final tweaks are made to your chosen design. I’ll also look to create various logo applications to give you a sense of the logo versatility. This will then be delivered in a final logo presentation via a pdf with design rationale and process as well.
11. Client signs off design and provides remainder of logo fee
Once payment has been confirmed, I prepare and send over the various logo files for the client. Only once the payment is confirmed and design signed off does the client then have the right to the use the logo design. Until such time the design remains the right of Gunns Designs.
The Logo has been created and client can begin using this across their business! It’s always great to hear how much you love it with a review via facebook or e-mail too.
Hopefully this gives you a better understanding of what to expect when you decide to start a logo design journey with me! It’s not complicated and the process is the fun part for both of us as you will be able to directly input and feed into what will be the front of your business and I get to create that.
Download my Logo Design Questionnaire to get thinking and drop me a message once you decide this is something you’d like to embark on.
I look forward to helping you create your idea,
Thanks for reading!